Yes, that old media marketing tool – the press release – is still the most powerful method of promoting your products. Now, after realizing its relevance, you may be wondering about choosing the best press release distribution services, considering that all the similar services offered are essentially the same.
But in actuality, all the press-release distribution services available today are not really the same as well. In fact, they have become even more diverse than before. Before looking for free press release distribution services, it would be good to get a grasp of what exactly these services do.
Basically, they help you spread the word regarding your latest product or service by making it available to a wider audience. This is typically done through the use of several multimedia features. The more multimedia features a press release distribution service provides, the better; it is an extremely efficient and effective marketing strategy.
There are several ways in which the press release distribution services can help you. For instance, some of these services have an associated press kit that contains all the details and contact information about the company, including the owners and staff.
With this information, interested parties can easily contact the company and inquire about the particulars of their offer. Aside from just sending out the press release to outlets, some services also have a basic plan on how to distribute them.
A basic plan will generally include a mailing plan, online distribution options, podcasting, and social networking. However, if you plan to hire a press release distribution service, make sure to look into the plan carefully. You will need to consider such factors as advertising costs and the overall volume of distribution that you are expecting.
One of the advantages of hiring new distribution services is that you get the chance to choose what kind of distribution works best for you. You can either request that the agency send all your press releases to as many news agencies as possible, or select which particular outlets you would like to receive your press releases. Press release distribution by NewswireJet is a go-to for many businesses.
If you are particularly concerned with the number of outlets, you may consider contacting different newspapers and magazines and asking them to publish your press releases. But be sure to note that this is only recommended when you have very strong coverage of a particularly newsworthy event.
Otherwise, the publicity could prove to be quite costly. Press release distribution services often have contacts with several Newswire companies. These companies provide a service where the agency submits articles and press releases to various Newswire companies, like CNN, Wired, and The New York Times.
Submitting your releases to Newswire companies allows the agency to get direct access to a huge audience. This could be your advantage over the competition, especially when it comes to getting in front of the target demographic.
This is because if you are targeting a specific region or even a certain group of people, you would want to submit news releases to Newswire companies that cater to that demographic. Another advantage of using a news release service is that it helps in the branding of your company.
Your company name should appear on all advertising materials, including your website. Using a Newswire distribution service can help you gain brand recognition by making your company name or logo prominent in a variety of venues.
By using this service, you can gain enough exposure to be able to reach a variety of audiences and create brand loyalty. Using a Newswire distribution service can also give you the chance to tap into a massive resource of customer support.
A Newswire distribution service will have a large team of editors who are eager to get new press releases out to their readers. This means that you will have plenty of opportunities to talk to customers about your products and services and ask them any questions that you may have.
This gives you an edge over your competitors, who oftentimes do not even have the time to talk with customers.